Our Services - Website Development
OBS Group has many years' experience of working with companies of all sizes to develop bespoke websites, from simple promotional sites through to highly interactive sites. Please click the link to visit our client list so you can see for yourself.
Together, with our partners we can offer you the complete website solution, from planning and designing your site, through creation and hosting, to maintaining and marketing the site on the internet on your behalf.
Planning
The most successful websites are those that are meticulously planned and which, as a result, offer a coherent and predictable interface to their users. Well-planned websites are likely to run more quickly, require less server resources for their functionality and be less prone to errors than a site that has been hastily constructed. A well-planned site is also going to offer you more flexibility if you wish to extend the site’s functionality at a later date, so saving you money in the long run.
OBS Group believes in working closely with its clients to create an accurate blueprint for a site before any of the development work begins. Please click the link to view more information on how we achieve this. Once we have a full and thorough understanding of your site’s requirements and the business processes involved in the way it will function, we can develop a solution that elegantly encompasses all your requirements in an efficient and scalable way.
Design
Projecting the right image to your users is very important, although the website design of a site should never be the only driving factor in a project. Ultimately, the best sites are the ones that not only look good but also do what the user expects them to do quickly, reliably and easily. Sites that are heavily driven by the aesthetics, with many graphics and animations, do have an instant ‘wow’ factor when users first see them but can soon become tiresome if they need to revisit the site regularly.
OBS Group works with its clients to find the best website design for that particular project and aims to maximise the ‘wow’ factor whilst balancing it against the other very real constraints of the internet, such as download times, browser compatibility and available browser plug-ins. Please click the link to view more information on how we approach the site website design component of a project.
Creation
Site development is the process of creating the website pages and all the other associated programming required for your site to function according the agreed blueprint. Using the most appropriate technologies for site deveoplment is crucial to the success of the project. Poor use of technology here can lead to problems. The site could be slow to use, unstable and prone to errors, cost more to develop than it should, cost more to host than necessary, be incompatible with the browsers of the target site users and lack scalability.
At OBS Group we believe in basing our choice of technology on each individual situation, not imposing technology for other reasons. At the same time we are also aware that the use of tried and tested technologies not only ensures a project’s success but also allows further development of a project to be undertaken by any development company familiar with mainstream technologies and best practice. Please click the link to view more information on our use of programming technologies.
Hosting
Poor hosting can ruin the best site. The wrong choice of host might mean that you are not getting the reliability and availability that your site demands or it could mean that you have built in too much redundancy and are paying more than you should for your hosting costs. The number of anticipated visitors to your site, the reliability you require, the complexity of your site, your budget and the provider’s track record should all be factors in choosing the best host for your site.
Over the years we have developed websites requiring a range of hosting solutions and are experienced in choosing the right type of hosting for your project. We have first hand experience of companies that we know are reliable and which we can recommend with confidence. Please click the link if you would like to view more information on the hosting that we use, or click the link if you wish to view information on the hosting companies we use.
OBS Group does not offer hosting services as we strongly believe that the most effective hosting solutions come only from companies that are dedicated to providing this service. In the vast majority of cases development companies cannot offer viable, reliable hosting solutions.
Maintenance
Many websites require a degree of ongoing maintenance. This is generally most appropriate if you are using either a dedicated or co-located hosting environment. Please click the link to view more information on site maintenance.
Marketing
Even the best website will be a wasted resource if its users are unaware of its existence. Good marketing of your site is the key to its success. The more targeted traffic you can drive to your site, the more effective it will be at meeting your business objectives.
As with site hosting, we do not offer website marketing solutions or any search engine submission services. In our experience these forms of promotion are specialised and their success depends upon them being carried out by experts in this field. We have worked with
some of the most highly-regarded specialists in this area; people we know will deliver results. For more information on driving traffic to your site click the link.
We can offer you the complete website solution, from website development, design to maintaining and marketing the site on the internet on your behalf.
If you would like further information about our website development service or wish to arrange a meeting to discuss your specific requirements please click the link.