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Technical Information - Marketing

Marketing your website is fundamental to its success and should be an important part of your website development budget. Effective website marketing and Search engine ranking is a specialised service that requires an up-to-date knowledge of how the main search engines are indexing their content. It is on this basis that OBS Group do not offer Search engine listing services as we would rather put you in touch with some of our partners who are experts in this field and can guarantee you results.

Effective website marketing can pay for the cost of your website in no time and ensure your site is more likely to be a business success.

Websites are listed on search engines in three main ways. Leveraging some of these ways may require the assistance of a specialist website marketing company whilst others you can do for yourself.

By Spiders or Robots

Spiders or robots are sophisticated pieces of software that crawl across the internet visiting every page and analysing its contents for inclusion on their owners search engine. The Spiders or robots use certain mechanisms to analyse your content and work out how importantly it should appear in their search engine listings. For best results with Spiders or robots you need to make sure your website pages are crafted in such a way to allow them to correctly index your content. Your position in the listings with this type of mechanism is usually based on the number of referring links to your website. A site with many referring links will be listed much higher than a website with no referring links and the same content.

Manual and Automatic Submission

Submission involves you visiting various search engines and submitting your site details to them for indexing. This process will usually involve an editorial process where the search engine will check your submission and keywords against the actual content of your site. Software exists for automatically submitting this data to numerous search engines simultaneously but in our experience it rarely works very well. As each search engine usually requires some different information from the others the automatic submission tool requires you to provide all these additional pieces of information thus making it almost as time consuming as undertaking the process manually. In addition to this search engines are very wary about a site being over submitted to them and if these tools are not used correctly your site may become blacklisted from certain search engines.

Pay-Per-Click

A number of third party companies offer paid listings to search engines. You may sign up yourself with these companies and supply them with a list of keywords for your site which you may then bid upon. The highest bidder for a particular key word is then listed at the top of the list on the search engines the provider supports. Your bid price is only paid if a user clicks through to your website thus making it possible to have large keyword lists at no additional charge and only pay for results.

Please click the link for a list of our partners that could assist you with your website marketing.